ZARA® x Standard Procedure.

ZARA® has collaborated with Standard Procedure in a first-of-its-kind partnership.

The 13-piece clothing collection includes shoes, hats, bags, and apparel. Additionally, for the first time, ZARA has introduced a third-party brand, Standard Procedure SPF, and its core product range in-stores across Europe, UK, USA, Japan and Australia.


Sunproof your Summer with Standard Procedure at Sephora

Messina x Standard Procedure.

Mango, Pineapple and Vanilla Scented

In collaboration with our friends at Messina, this limited edition special is exclusively available through Standard Procedure, Messina, Sephora and QANTAS.

Inspired by the Standard Procedure gelato special.

Papa Salt Gin

We hit the magical coast line of Australia with Margot Robbies' Papa Salt Coastal Gin and our friends at Hatrik House.

Spotted with Mischa Barton on iconic TV; Neighbours.

Spotted on the cult TV series, Neighbours is Australia's most iconic Sunscreen, Standard Procedure with the adored, Mischa Barton.

Love Stories x Standard Procedure.

Teaming up with our friends in the Netherlands. We worked with our favourite local Australian talent's to combine Love Stories new swimwear collection and Standard Procedure's Sunscreen.

Harper's Bazaar, France.

After 155 years of publishing, Harpers Bazaar launches it's first ever French issue and dedicates a page to Standard Procedure.

Monster Children x Standard Procedure.

A collaboration with cult lifestyle magazine feature surf, skateboarding, music, travel and art.

Greetings from Outback Australia.

Standard Procedure is for trips to the Northern Territory.

Messina x Standard Procedure.


Get into bed with Messina® and Standard Procedure this Valentine's Day, for a banging good time.

Available at Sephora and UberEats.

Pop Up Store in Byron Bay, Australia

They told us bricks and mortar retail was dying. So we opened a shop.

Billboard Campaign

Standard Procedure's first Summer campaign.

Shona Joy x Standard Procedure.

Taken for a walk down the Runway with Australia cult fashion label, Shona Joy.

Haven Surf, Antwerp.

Standard Procedure goes to Antwerp, Belgium.

Visiting our friends at Haven Surf while they hosted a Standard Procedure Surf film night.