POP UP STORE
Byron Bay, Australia
They told us bricks and mortar retail was dying. So we opened a shop.
At the precipice of the death of human to human shopping four brands teamed up to create something, simply put, counterintuitive.
Shopping online is at an all-time high but really the notion that is absolutely
sky rocketing is “Community”. Something we’ve been starved of over the, dare we say the word… pandemic. At the ultimate risk of being a cliché,
we’ve missed our friends. In an increasingly individualistic world what
makes sense the most is to create a hub, in the heart of Byron Bay
Industrial Estate, a place where you can buy some real good goods and
hang out with your mates.
Standard Procedure's pop up store is in good company sitting amongst the stores of Epokhe Eyewear, MISFIT World Meets and Indosole in a 'collaborative retail setting'
Collaborative retail is one small business helping another and another and another. At their core all four brands hold certain things close; the natural world, design, art and quality. These common values are reflected in the spaces curated by the brains behind the brands; long-time friends Kai Neville, Dion Agius, Nick Riley, Zepha Jackson and Chris Chong.
*Only open seasonally. Please contact us on firstname.lastname@example.org to confirm trading times.